FOUR OUT OF FIVE CONSUMERS PREFER LG CINEMA 3D OVER SONY AND SAMSUNG ACTIVE 3D IN HEAD-TO-HEAD COMPARISON*

New consumer study shows consumers prefer LG CINEMA 3D's overall immersive experience, picture quality, 3D effect and 3D glasses*

ENGLEWOOD CLIFFS N.J., June 29, 2011 /PRNewswire/ - A new research survey confirms that more than 80 percent of consumers prefer the overall 3D experience of the cinema-like next-generation passive 3D TV technology from LG Electronics over active 3D TVs from Sony and Samsung*.

The consumer research conducted by Morpace Inc. was designed to measure consumer preference between3D technology which uses active-flicker glasses that sync with an emitter on the TV and passive technology that uses polarized glasses similar to those used in movie theaters. The survey measured real-time feedback from consumers and shows that LG's CINEMA 3D passive technology is preferred by consumers across all measured categories, including overall 3D experience, 3D picture quality, 3D effect, and 3D glasses. The third-party study was commissioned by LG Electronics USA.

"We developed LG CINEMA 3D to solve the problems consumers were experiencing with active 3D and to provide the best 3D experience in the home," said Wayne Park, chief executive officer, LG Electronics USA. "With its outstanding picture quality, affordability, and easy-to-use and share glasses, it's no surprise that LG CINEMA 3D technology is preferred by four out of five of consumers over Sony and Samsung's active 3D."